About Various JumpFly Authors

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So far Various JumpFly Authors has created 77 blog entries.

Bing Visits JumpFly, Providing Bing Shopping Training

August 30, 2017 – Four of JumpFly’s trusted Bing Ads representatives visited JumpFly’s office to provide Bing Shopping training. Richard Park, a Bing Shopping Expert, provided Bing Shopping Training that included an in-depth look at optimization [...]

August 30th, 2017|News|

Google Visits JumpFly to Provide Audience Lab Training

August 10, 2017 – Google’s Sofia Altuna, Daniela Natal and Camilla Lima spent three days at the JumpFly office providing Audience Lab training for the JumpFly team. Audience Engagement Specialist, Camilla Lima, provided in-depth training that focused [...]

August 10th, 2017|News|

Landing Page Optimization for Paid Search

You spend hours perfecting your keyword list to capture the highest quality traffic. You spend days creating the perfect set of ads to run in your beautifully organized PPC account. You then spend another day creating [...]

May 8th, 2017|PPC Advertising|

Ad Extensions at the Ad Group Level – Google AdWords and Bing Ads

There is no question that ad extensions are critical to the success of any search campaign. Extensions provide additional information about a product or service, capture more real estate on the search engine results page, and [...]

April 11th, 2016|PPC Advertising|

The Growing Threat of Ad Blockers

There's no denying the fact that more and more people are using ad blocking software these days, and this trend only promises to get stronger in the coming years. Recent estimates indicate that 40% of the [...]

March 28th, 2016|PPC Advertising|

Protect Your Brand Name with PPC Advertising

Have you ever wondered (or possibly experienced), what it would be like to have your brand name lost to your competition and never return? Maybe it was even lost to some cheap copy of your brand, [...]

April 1st, 2015|PPC Advertising|

Google AdWords Introduces Store Visit Conversions

Given the ever-changing nature of digital marketing, 2015 is sure to bring a number of new features and enhancements to the world of PPC advertising. One of the driving forces behind this ongoing evolution of PPC [...]

February 4th, 2015|PPC Advertising|

Upgrade Coming to Google AdWords Interest Categories

Google announced that advertisers will no longer have the ability to add “Other interests” as a targeting method for advertising on the Google Display Network (GDN), effective January 15, 2015. This news comes in the wake [...]

December 30th, 2014|PPC Advertising|

Pay-Per-Click Advertising is Still Advertising

Pay-per-click (PPC) Advertising generates massive amounts of trackable data that can be analyzed to find areas of weakness, strength, loss and growth opportunities for online marketing campaigns. Being able to translate this data into strategic PPC [...]

November 12th, 2014|PPC Advertising|

The Growing Importance of AdWords Ad Extensions

Since their introduction in 2009, Google AdWords ad extensions have been a powerful and effective PPC advertising feature. The various types of ad extensions allow advertisers to show additional information about their business within ads, such [...]

April 17th, 2014|PPC Advertising|