Google Merchant Center Next: A Big Deal or All Hype?
Buried beneath the headlines swirling around GA4, ChatGPT, Bard, and Gemini, Google has quietly rolled out a comprehensive update to the Merchant Center platform, dubbed
Buried beneath the headlines swirling around GA4, ChatGPT, Bard, and Gemini, Google has quietly rolled out a comprehensive update to the Merchant Center platform, dubbed
Google Ads bidding algorithms are getting old. Since their inception in 2016, they have gone through countless iterations through multiple campaign types. However, the core
Paid search managers always say the industry shifts quickly, but this year we have a particularly striking example. Last year, Performance Max campaigns were just
PPC in 2010 was a different world. Match types meant something, algorithmic learning was barely out of infancy, and the entire industry was up in
Holidays and PPC ad campaigns have a tricky relationship. There’s a huge range of ad performance fluctuation that can happen on holidays, both positive and
Shopping campaigns made up over half of the Google and Bing advertising market in 2021. That means that while Search campaigns are still the king
Google’s algorithmic learning is a powerful tool. Most JumpFly accounts have some element of automated bidding, and it’s valuable when used in the right way.
If someone stuck a dryer on full speed in the middle of the JumpFly office in Elgin, Illinois, everyone would have an opinion on it.
Searchers have some interesting habits. COVID-19’s influence on nearly every market has caused us all to frequent our computer and mobile screens even more often
PPC is one of the most versatile marketing channels available due to its real-time flexibility and the multitude of options available. Some campaign types work
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