Once we are complete with Phase I, it is time launch the accounts and start bringing in traffic. Once active, PPC management is a constant game of analyzing the results, continued strategy development, and keeping the platforms up to date by making the necessary changes. These tasks overlap and are ongoing for as long as you continue to advertise. Over time a lot of change takes place, and your results depend on adapting to these changes. It is our job to recognize and react to both internal and external changes that will affect your PPC investment and strategy. We will keep you informed of new opportunities, current events and always report results. Our relationship and results will grow to take full advantage of what these powerful platforms have to offer your business.