PPC Management is the ongoing process of building, maintaining and analyzing advertising campaigns at Google Ads, Bing Ads, and Facebook Ads to achieve the best results possible. These platforms are highly complicated and constantly changing. They offer a large variety of ways to advertise and each is unique. Currently over a million businesses across the world spend billions of dollars using these platforms, and the process of PPC management determines the outcome of each dollar invested.
Professional PPC Management should be considered by any business that has an investment large enough to justify hiring professionals for help.