These case studies illustrate the tremendous value we bring our clients. Is your story next?
Discount School Supply offers high-quality school supplies at low prices. The brand wanted to optimize their Business-As-Usual creatives to be higher-performing ads that would increase performance of ROAS on Facebook.
JumpFly leveraged VidMob’s Creative Intelligence tool to analyze creatives that Discount School Supply had previously run on Facebook.
The Social Team used this tool to identified key creative drivers that had impacted ROAS for past creatives on Facebook and produced optimized ads using the existing top-performing assets and formats.
CREATIVE MADE WITH BRAND-SPECIFIC INSIGHTS
VidMob optimized Discount School Supply’s existing Business-As-Usual assets by designing two new data-informed videos and one variation. Each new asset created by VidMob actioned on the Creative Intelligence insights in unique ways:
Visually busy assets were not effective
Minimized upfront text and background clutter
Showing a full shot of the talent was ineffective
Focused on hands of talent
Focusing on one type of product was ineffective
Footage displayed a multitude of products
Since Launching with JumpfFly Paid Social:
Lift in ROAS
Lower Cost Per Purchase
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