Today, JumpFly was treated to a lunch-and-learn courtesy of its Google Ads Agency Team. During the lunch, Google Agency Account Strategist Colin Mauro presented YouTube 4 Action (YT4A).

The presentation included statistics about how immense YouTube, the second-largest search engine, has become: Over 400 hours of video is uploaded onto YouTube every minute. In addition, 95% of YouTube ads are viewable and watched with sound on.

The new YT4A Beta allows advertisers to leverage the intent of search and the power of video. This combined dynamic produces results that are stronger and more efficient than traditional video advertising methods, since YT4A includes a call to action that prompts end-users to complete the action that the advertiser desires. YT4A utilizes new-and-improved audiences based on intents and interests, including new custom-intent audiences.

This training session was attended and appreciated by JumpFly account directors, account managers, and account specialists. As always, JumpFly is proud to host in-house Google training sessions to stay abreast of industry happenings.

About JumpFly

JumpFly professionally develops, implements and manages Google Ads, Microsoft Ads, Oath Ads, Amazon Ads and Facebook advertising accounts, enabling clients to maximize internet advertising results while saving time and money. Proper setup and management of these powerful programs will likely make the difference between an advertiser’s success or failure. JumpFly’s full-service smart digital advertising solution enables clients to focus on their core business while achieving the best possible results from their search engine marketing campaigns. JumpFly is a Premier Google Partner, Facebook Marketing Partner, Microsoft Select Partner Agency, Snapchat Certified, and has an A+ rating from the BBB.