PPC Ad Management
For over 10 years JumpFly has been providing just one service – PPC Ad Management. We’ve built the best group of over 20 PPC professionals available anywhere.
You may have heard of PPC advertising as a subset of Internet marketing, but what is it, actually? PPC stands for pay-per-click, and describes a pricing model in which you, as a business owner, pay only when your ad or link is actually clicked on. The most common form of pay-per-click advertising is paid search advertising, where you pay to have a link to your business displayed above or beside results on sites like Google and Bing (though PPC also encompasses a broader range including product listings and mobile ads).
Choosing the Right PPC Keywords
The placement of ads on these sites is handled through the platforms Google AdWords and Bing Ads, and while the concept of PPC may seem simple, actual PPC ad management isn’t. Here’s an overview of what goes into a successful PPC campaign.