JumpFly
Invited to Yahoo! Traffic Quality Summit
 JumpFly
was once again among an exclusive group of Yahoo! advertisers
selected to participate in Yahoo's Traffic Quality Advisory
Council. As part of an ongoing effort to improve search quality
for both users and advertisers, Yahoo! held the Traffic Quality
Council's second Summit on July 22-23, 2008. JumpFly Vice
President of Operations, Jack O'Donnell, spent several days
as Yahoo's guest at their Burbank, California Campus. Yahoo's
decision to once again include JumpFly in this summit demonstrates
their valued relationship and further confirms JumpFly's industry
leadership.
Yahoo!
calculates "traffic quality" by using conversion
rates and other measurements of the partner sites' ability
to deliver more interested, valuable customers to advertisers.
When Yahoo! determines that traffic from a Network Partner
is lower quality, advertisers receive a discount for that
traffic.
In his
weekly PPC
advertising blog, Jack O'Donnell explains that, “Yahoo!
knows they need to work with advertisers to grow and improve
the world of PPC advertising in order to keep it strong and
bring advertisers the best ROI possible… What many PPC
advertisers don’t realize is that they are not even charged
for 12%-15% of the clicks coming in from their Yahoo! PPC
campaigns. If Yahoo! cannot determine the validity of a click,
or if they discover a blatant pattern of misuse from a user,
they will then discard those clicks as invalid, even if that
click brings you a conversion! Yahoo! would rather error on
the side of caution for the benefit of the advertising community
than charge advertisers for a click that has the possibility
of being an invalid click. They have a highly dedicated team
in place who are constantly monitoring this.”
For additional
information about JumpFly, please contact Brad Garlin or visit
www.JumpFly.com.
About
JumpFly
JumpFly
professionally develops, implements and manages Google AdWords,
Yahoo! Search Marketing and Microsoft adCenter Pay Per Click
Advertising accounts, enabling clients to maximize results
while saving time and money. Proper setup and management of
these powerful programs will likely make the difference between
an advertiser's success or failure. JumpFly's full-service
solution enables clients to focus on their core business while
attaining the best possible results from their Search Engine
Marketing campaigns. JumpFly is a Google AdWords Qualified
Company, Yahoo! Search Marketing Ambassador and Microsoft
adCenter Premium Partner. JumpFly was recently named the
#1 PPC Company in the country by TopSEOs.com.
Contact:
JumpFly
Brad Garlin, Managing Partner
877-239-9610 Ext. 11
www.JumpFly.com
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