The Value of Sponsored Search Engine Placement
Can I get search engine results without paying for clicks?
Why would I pay for search engine results?
Can my business succeed with this form of marketing?
Can I get search engine
results without paying for clicks?
Search engine results can be attained without paying for clicks,
however the required process is extremely challenging, time
consuming and ever changing. Once upon a time, simply inserting
meta-tags may have provided desired results, however this is
no longer the case. Today, every search engine uses a unique,
complex algorithm to determine where Web sites appear in their
non paid search results. These algorithms continue to change
and evolve on a regular basis, making catering to them difficult.
Furthermore, some search engines, like Yahoo, charge a yearly
fee just to be considered for their directory. Software programs
do exist that can assist in attaining search results when properly
used, but these too are very time demanding, quite complex and
require ongoing adjustments.
The
majority of Web sites appearing as top search results are indeed
paying to be there. Rather than paying per click, they often
pay a third party to help them with their search engine optimization
(SEO). This process is labor intensive and usually requires
at least $1,000 just to get started and $1,000 minimum per month
to be done properly. You may find more affordable opportunities,
but those charging less provide inferior service and results.
SEO usually takes at least eight weeks before results may appear
and often provides no guarantee. For companies with very large
budgets, this process may be wise, and we work with a trusted
provider of this service that can help. However, for small to
mid-sized business seeking immediate and more affordable results,
sponsored search advertising is the best solution.
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Why
would I pay for search engine results?
Paying for search engine placement is the only way
to ensure that potential clients will find your Web site at
the moment they are searching for your specific products or
services. These highly targeted and valuable leads will find
your competition first if your Web site is not easily accessible.
How much is a targeted lead worth to your business?
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Can my business succeed
with this form of marketing?
Businesses that are most successful with sponsored
search have a web site that appears professional and a product
or service with profit margins that justify paying for leads.
JumpFly has witnessed all types of business achieve enormous
success with their sponsored search campaigns. Successful
candidates must provide competitive pricing and products or
services that are searched for. Catering to consumers nationwide
is a benefit, but even local businesses such as realtors have
experienced tremendous success.
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