What is Yahoo! Search Marketing and who are their partners?
What is Google AdWords and who are their partners?
What if I already use Yahoo! Search Marketing or Google AdWords?
Do other companies provide sponsored search engine placement?

What is Yahoo! Search Marketing and who are their partners?
Yahoo! Search Marketing is a global leader in sponsored search engine placement, providing new and more powerful ways for businesses and customers to connect online. Yahoo! Search Marketing pioneered sponsored search placement by aligning the interests of consumers, its 95,000+ active, paying advertisers and its distribution partners, including Yahoo!, MSN, AltaVista, Excite, iWon, CNET, InfoSpace, NetZero, NBCi and thousands of smaller partners. Yahoo! Search Marketing's Web-based marketplace provides consumers quality search results; supplies advertisers with a cost effective medium to drive targeted leads to their Web sites; and offers its distribution network a meaningful, revenue-generating search capability.

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What is Google AdWords and who are their partners?
Google AdWords, a division of Google, is another leader in sponsored search placement. More than 200 million times a day, people use Google and its partner sites AOL, Lycos, Netscape, Ask Jeeves and Earthlink to find what they are looking for. Google AdWords enables advertisers to create their own ads, choose keywords to determine where to show their ads and pay only when someone clicks on them. Google Adwords results are determined by a combination of the amount bid for placement as well as the click through rates received by each listing. This powerful and complex self service environment can be maximized and simplified through professional setup and management.

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What if I already use Yahoo! Search Marketing or Google AdWords?
JumpFly acquires many new clients that previously established their own Yahoo! Search Marketing and/ or Google AdWords accounts. Once attempting to setup and manage these accounts on their own, many people understand the value that professional assistance can provide. If you are currently spending too much time trying to manage one of these programs on your own or feel that you might be able to achieve better results with professional assistance, contact us today. As authorized Yahoo! Search Marketing and Google Ambassadors, JumpFly makes the transition of your existing accounts fast and simple. More and more companies are turning to professional management to maximize the efficiency of their sponsored search campaigns.

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Do other companies provide sponsored search engine placement?
Other sponsored search providers include FindWhat, LookSmart, Kanoodle, GoClick, Ah-ha, Searchfeed and numerous others, however their distribution networks do not compare to Yahoo! Search Marketing or Google Adwords. Furthermore, their security features, bidding systems and monitoring software are substantially less developed. Attempting to manage these additional accounts requires substantial time and effort, and does not provide additional exposure to the major search engines. Properly setup and managed Yahoo! Search Marketing and Google Adwords campaigns supply exposure to all of the major search engines, and here at JumpFly, we believe they provide the best return on investment.

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