August 8, 2012 – Four members of the Yahoo! Search and Bing Agency Team from Burbank, California, spent the afternoon with the JumpFly team. The Yahoo! Search and Bing Agency Team visits JumpFly at least once a year to conduct training, collect feedback and build relationships with the JumpFly account managers and support staff.
During the visit, the Agency Team spoke about enhancements to the Microsoft Advertising adCenter platform that will be rolling out in the next few quarters. They also discussed feedback received from Chicago’s first Yahoo! Search & Bing Advertiser Forum held on June 12, 2012, which members of the JumpFly staff attended.
Aside from the adCenter updates, the Agency Team also expressed excitement when announcing the upcoming new ad extensions. Soon there will be Sitelink, Location and other extensions available to Yahoo! Search and Bing advertisers, making the user experience more robust and fulfilling.
The Yahoo! Search and Bing Agency Team also shared the Microsoft Advertising Intelligence (MAI) Tool that can be used for keyword research and traffic metrics. The MAI tool is an Excel extension that provides extremely relevant keywords to be used in the advertising accounts. The Agency Team spent time showing the JumpFly team how to use MAI to its full potential, which will benefit their clients, and is one more tool in the JumpFly PPC arsenal.
The never-ending enhancements and changes at Yahoo! Search and Bing are an excellent reason for advertisers to stay on top of their paid search investment at all times. Yahoo! Search and Bing’s direct assistance and yearly visits are essential in keeping JumpFly and by extension, their clients, up-to-date on critical adCenter’s UI developments and changes.
JumpFly Managing Partner, Brad Garlin, stated, “JumpFly greatly values our strong relationship with the Yahoo! Search and Bing Agency Team. The face-to-face visits from our knowledgeable Agency team strengthen our relationship with Yahoo! and Bing, and better enable JumpFly to provide measurable benefit to our clients.”
JumpFly professionally develops, implements and manages Google AdWords and Yahoo! Search and Bing pay-per-click advertising accounts, enabling clients to maximize Internet advertising results while saving time and money. Proper setup and management of these powerful programs will likely make the difference between an advertiser’s success or failure. JumpFly’s full-service solution enables clients to focus on their core business while attaining the best possible results from their search engine marketing campaigns. JumpFly is a Google AdWords Certified Partner and Microsoft Advertising Accreddited Professional. JumpFly assists more than 300 clients, offers a money-back-guarantee and has an A+ rating from the BBB.