Algonquin, IL September 25, 2007 – JumpFly was among an exclusive group of Yahoo! advertisers selected to participate in Yahoo’s Traffic Quality Advisory Council. As part of an ongoing effort to improve search quality for both users and advertisers, Yahoo! held the Traffic Quality Council’s first Summit on July 18, 2007. JumpFly Vice President, Jack O’Donnell, spent several days as Yahoo’s guest at their Burbank, California Campus. Council members were invited to share their valued insight and feedback, as well as learn more about Yahoo’s initiatives designed to strengthen traffic quality. Yahoo’s selection of JumpFly to participate in this summit demonstrates their valued relationship, and further confirms JumpFly’s industry leadership.
To help maximize clients’ results, JumpFly uses Yahoo! Conversion Tracking, which also helps Yahoo! better determine the “quality” of traffic provided by its search partners. Yahoo! calculates “traffic quality” by using conversion rates and other measurements of the partner sites’ ability to deliver more interested, valuable customers to advertisers. When Yahoo! determines that traffic from a Network Partner is lower quality, advertisers receive a discount for that traffic. “It was encouraging to see Yahoo! working hard to increase the quality of traffic from their search network,” said Jack O’Donnell. “Going forward, Yahoo’s advanced quality based pricing model should provide advertisers more clicks for less cost, ultimately resulting in a lower cost per conversion for our clients.”
As a member of the Yahoo! Traffic Quality Advisory Council, JumpFly further developed their relationship with Yahoo! and had the opportunity to meet with Yahoo! product teams and executives. “We are very pleased to see our positive existing relationship with Yahoo! continue to grow. We are proud that Yahoo! recognizes our contributions and values our input,” said Brad Garlin, JumpFly Managing Partner.
As a pioneer in professional PPC management, serving clients since pay-per-click’s inception, JumpFly’s experience and knowledge have proven valuable to clients as well as partners, including Yahoo!, Google and Microsoft. JumpFly additionally provides these partners ongoing feedback to help their platforms be as effective and efficient as possible. JumpFly continues to look out for the best interests of their clients while also making contributions to improve overall marketplace functionality and integrity whenever possible.
For additional information about JumpFly, please contact Brad Garlin or visitwww.JumpFly.com. For additional information about Yahoo! search advertising opportunities, please visit Yahoo! Search Marketing..
JumpFly professionally develops, implements and manages Google AdWords, Yahoo! Search Marketing and Microsoft adCenter pay-per-click advertising accounts, enabling clients to maximize Internet advertising results while saving time and money. Proper setup and management of these powerful programs will likely make the difference between an advertiser’s success or failure. JumpFly’s full-service solution enables clients to focus on their core business while attaining the best possible results from their search engine marketing campaigns. JumpFly is a Google AdWords Qualified Company, Yahoo! Search Marketing Ambassador and Microsoft adExcellence Member.
Brad Garlin, Managing Partner
877-239-9610 Ext. 11