BLOG-Yahoo-Gemini-Campaign-ObjectivesLast week, I covered the basics of what Yahoo Gemini is. It’s time to go over first steps in building a Gemini campaign.

When building your first campaign in the Yahoo Gemini User Interface, instead of choosing an ad type or network, you can choose from three campaign objectives:

  1. “Visit My Website” – This campaign type uses search ads, native ads, or both.  The pricing model is CPC (cost-per-click), so you’ll pay every time someone clicks on your ad.  oCPC Pricing is available as a pilot for native ads and works based on a CPA target you define.  As the name suggests, this is best suited for people who want to send traffic to their website.
  1. “Know My Brand” – If your main focus is to get more impressions and increase brand awareness, this campaign type is for you.  This uses native image or native video ads.  If you’re using a video, you’ll run ads with a CPV (cost-per-view) pricing type.  If you’re using static images, you’ll pay with a CPM price model (cost-per-thousand impressions).  This campaign type offers the benefit of frequency capping (maximum, daily, weekly) to limit the number of impressions shown to each user.
  1. “Download My App” – For advertisers with mobile apps, this is a great option to increase app installs.  This campaign type can run using native image or native video ads.  If you’re using a video, you’ll run ads with a CPV pricing type.  If you’re using static images, you’ll pay with a CPC price type.  oCPC Pricing is available as a pilot for native ads and works based on a CPA target you define.  This campaign type allows you to target specific smartphones, tablets and minimum iOS version.  You must use third-party tracking in order to track app installs.

For each campaign objective, you can either run Native Ads and/or Search Ads. Not sure of the difference? Click each of them to learn more.