Honestly, I don’t understand why every single company or person trying to sell a product or service is not doing pay-per-click (PPC) advertising. Sure, you can run a newspaper ad and just hope the right person reads it at just the right time when they are looking for your product or service. Sure, you can run a TV campaign and again hope that people who might be interested in your product or service are actually watching TV at just the right time when you run the ad. Sure, you can throw up a billboard on the highway and hope that just the right drivers are seeing your advertisement just when they need your product or service. You can even throw up flashing billboard displays on thousands of websites and hope that just the right customer base is searching the web at just the right time when they are in need of, or desire, your product or service.
Or you can run a PPC campaign with Google AdWords, or Yahoo Search Marketing, or MSN AdCenter, and show your ads to precisely those people who are already looking for your product or service! Obviously, there are other reasons why you wan to run newspaper ads or television campaigns, but PPC advertising really should be a part of your marketing efforts. Yes, there is an expense involved, but that’s true of any type of advertising, and I’m hard-pressed to find any other type of advertising that is more directly focused on the exact type of customer you want for a business. By putting a keyord term or search phrase into a search box, these folks are looking for you so you should be doing whatever you can to help them find you — and that means running an online pay per click campaign.
Of course, at JumpFly we have a vested interest in pay-per-click advertising because our business is to help others manage their ppc campaigns, but we also run our own PPC campaigns because we believe in the value of it and we have seen excellent new partnerships and clients result directly from our own use of pay-per-click marketing. We’re always looking for new customers, too. If you’ve been hesitant or unsure about using pay per click marketing for your business, I encourage you go give it a try. Even if you don’t want or need JumpFly’s services, we have seen such incredible results with other business owners that I encourage you to at least give it a try. Your holiday sales figures might turn out much better than you hoped for if you do.
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