With so many people scrolling through their Facebook feed every day, how do you make them want to stop? How do your ads stand out from the rest? You NEED eye-catching, relevant creative.
Facebook allows advertisers to be inventive – using videos, carousel ads, slideshows, etc. Advertisers have the ability to really WOW consumers. With that being said, there are more than 5 MILLION businesses advertising on Facebook each month. So, how do you attract the attention you want?
Follow these steps:
- Get Results
Let’s start with Objectives. What do you want to achieve? Whether it’s selling products, providing a service or just trying to get your name out there, you have to figure out what your goals are first.
Next you want to think about your Audience. Who are the people that are important to your business? With Facebook, you can be very precise with your targeting. For example; if your audience is 25-35, male & interested in skateboarding, you can target exactly that! Amazing, right?
After you figure out who you want to cater your ads to, you need to think about your Brand. What sets your business apart from competitors? What makes you special? Identify those qualities and use them. If you sell hand-painted shoes, talk about how unique and artistic they are! If you provide lawn care, why is your lawn care the BEST? Consumers need to know why they want your products or services.
Now you need to find the perfect Story. This is your chance to speak to your audience. What do you want to say? Summarize how wonderful your business is with catchy ad text. Write some things down, read it out loud, play around with different words and phrases – have fun with it! On Facebook you can use ALL CAPS or throw in a fun emoji to get your audience’s attention. Just be careful with colorful language, don’t be a potty mouth.
When you have the perfect text, it’s time to Create. Creative is basically the heartbeat of your entire ad. It has to be eye-catching, relevant and engaging. A great video or beautiful picture will make a Facebook scroller stop in their tracks. Play around with photoshop or create a stunning video and run with it. Facebook gives you plenty of ad format options to drive business results. Find one that works for you – or use ‘em all!
Last, but certainly not least, Get Results! Use the information here, go out and rock those ads!
Don’t feel completely comfortable doing it on your own? Let us help you. Contact JumpFly today and we’ll help you get started!