If you are like most other business owners in the country right now, you are likely wracking your brain wondering how you can cut costs in the face of one of the biggest financial crises of our era. When looking to make cuts,
make sure that your Pay-Per Click (PPC) advertising budget is not on the chopping block first. PPC advertising is unique in that, when set up and maintained properly; it provides solid data about the ROI it generates. The back end analytics and reporting systems available through Google AdWords allows you to see where your money is being spent and what truly works to provide your business with the highest ROI possible. Why spend valuable marketing dollars on unproven advertising mediums when search engine marketing can be easily tracked and measured?
Due to the highly competitive nature of the Google AdWords, Yahoo! Search Marketing and Bing (Microsoft adCenter) marketplaces, developing and maintaining a strong and effective PPC campaign has become increasingly difficult for the average business owner. Platforms and features are changing on a weekly basis. Since most are busy expanding their client base and servicing current customers, learning the proper way to build and manage an effective PPC campaign can be low on the priority list. The Pay-Per-Click Advertising options for business owners are minimal: either hire an in-house online marketing employee or outsource to an expert. As I am sure you are aware, the costs associated with hiring an employee are substantial and get higher and higher each year. Between insurance benefits, 401k/IRA contributions, Social Security payments, taxes, salary PLUS your marketing budget – outsourcing your PPC advertising is likely the most cost-effective option. Furthermore, a qualified PPC Management company will ensure that your online advertising dollars are spent wisely.
JumpFly keeps up with the latest innovations and technological advances that the PPC industry provides. JumpFly is an award winning PPC Management Company. While they haven’t won quite as many awards as Taylor Swift did at the CMA’s last night, they are working on it!
So now I ask you this question: Why not put an industry expert to work for you to see what they can do to increase your ROI and bring qualified traffic to your site?