Google has another unique tool to help advertisers make the most of their paid ad space. Advertisers can include Seller Ratings as part of their ad and can take advantage of this feature to highlight the quality of their products or service and lend additional credibility to their business.
There is no cost involved in showing Seller Ratings with your ads, but ad click charges apply as they normally would. These extensions can appear in ads in the top positions, either just next to or just below the display URL. Your business must have at least 30 unique reviews (each from the past 12 months) and an overall rating of 3.5 stars or higher in order to be eligible to have Seller Ratings appear alongside your ad. There is nothing additional you need to do (and it’s important to note that you can’t force Google to show your ratings), but if you prefer not to have Seller Ratings appear with your ads, there is an opt-out feature available as well.
In order to compile these Seller Ratings, Google pulls reviews from a number of sources including Google Trusted Stores, StellaService, Google Consumer Surveys, and individual reviews from a seller’s domain from a wide variety of third-party sources. Google automatically filters out any reviews it considers to be questionable.
If your store doesn’t yet feature reviews, you can apply for free to become a Google Trusted Store by following this link: Google Trusted Stores.
In order to get the most out of Seller Ratings and to ensure that the reviews shown are as accurate as possible, there are things that you, as an advertiser, can do to improve the quality of the ratings shown.
- Make sure your customers have a positive experience! Great customer service is key to building customer loyalty and earning positive reviews. Encourage your customers to fill out a review!
- Interact with your customers. Use Social Media to re-engage former customers and recruit new ones. The more you engage with existing and potential consumers in a positive way, the more brand recognition you’ll have, and the more likely they will be to leave positive reviews.
In order to make it easier for advertisers to understand how effective these automatic extensions are, Google has unveiled its new Automated Extensions Report.