Google just announced yesterday a new keyword tool they released in beta called the Search-based Keyword Tool. Before further exploring this new tool, I would first like to revisit the regular Google Keyword Tool and its recent improvements.
The Keyword Tool at Google AdWords
I use Google’s Keyword Tool for a large majority of keyword research now. Yes, services like Keyword Discovery or Word Butler will give us a longer list of long-tail keywords, but according to Google, bigger is not always better in a new campaign.
Google’s Keyword Tool has been improved greatly over the last few months. We now get very detailed search volume numbers – be sure to change the match type of your results to “Exact” before taking those numbers seriously.
They have also fixed a problem they were having a couple of months ago where they were randomly presenting terms that were not as relevant (called “Additional Keywords to Consider”) before the relevant terms. That has been fixed and we now see the Related Keywords first on every search. They have also fixed little annoyances like the scrolling and the ability to download all the terms at once.
So, how is the new Search-based Keyword Tool different?
It’s main difference is that instead of taking your suggested words, Google will now go look at your website and provide suggested keywords based on its content.
There are a few new features that make this tool an interesting addition to our arsenal of research tools here at JumpFly:
1. A magnifying glass icon takes you straight to Google Insights for that term.
2. Ad/Search Share tells you how your ad is showing up for that search term
3. We can filter the results by search volume, competition and suggested bid.
I am disappointed that the search volume numbers are apparently from the broad match search volume – not nearly as useful as the existing keyword tool that allows you to change that to exact match for more accuracy. I also feel that I get a much larger and comprehensive list when I use the Google Keyword Tool. However, if we are looking for a single term or set of terms, this tool lets us narrow things down quite a bit and may help uncover some valuable new keywords.