Cuil Has Arrived:
A former Google employee who is backed by Venture Capital funding and a staff of 30 officially launched a new search engine last Monday. The newcomer’s name is Cuil, pronounced “cool,” after the Gaelic word for “wisdom.” Cuil’s index spans 120 billion Web pages, which they claim represents “more pages on the Web than anyone else — three times as many as Google and ten times as many as Microsoft.” They believe they have developed a more comprehensive and efficient way to scour the Internet. Some went as far as to call it the “Google-buster” search engine. Though Google may not officially “index” as many pages, they do claim that their system reviews over 1 trillion unique URLs.
I checked it out and was not overly impressed. I do not think Google has anything to worry about here, but I guess you never know. Check it out and see for yourself.
Cuil does not currently run any ads. I wonder how they ever intend to make any money? Regardless, if they somehow do ever become a large player, that would actually impact the PPC advertising landscape.
Microsoft Exec Leaves After Yahoo! Debacle:
A little more than a week ago, Kevin Johnson left Microsoft to become the CEO of Juniper Networks. Johnson was the driving force behind Microsoft’s unsuccessful bid for Yahoo! and was head of the Platform & Services Division, the largest group at Microsoft, containing Windows, Live and several other components. He has been trying to beef up the software giant’s Internet presence and targeted Yahoo! as a way to possibly compete with Google. I could see where he might be feeling a bit uncomfortable at Microsoft after the failed buyout effort, which required a great deal of time, effort and money.
Newspaper Industry’s Online Advertising Efforts:
NYTimes.com recently launched a self-service display-advertising platform, enabling small businesses to reach the New York Time’s affluent online user base. They offer user-friendly features and some nice options. This program could likely have positive results for the right advertisers, but the question becomes, how many different accounts is it efficient to setup and manage? Is it worth it to run a campaign at NYTimes.com when hundreds of newspapers’ websites can already be accessed via Quigo.com? And on that note, should any money be spent on these display ads rather than PPC advertising? Is there enough traffic to justify the effort? The only way to find out is to test. This is still a relatively new area of online advertising.