If there is one thing we know about technology, it is that it is always evolving, getting better, faster, smarter. The same can be said for pay-per-click advertising. As consumers’ expectations are getting higher and more specific, marketers face a very real need to meet or exceed them.
According to Forrester Research Digital Marketing Forecasts, search marketing will take 45.4% of digital marketing spend in 2016. Consumers know what they are looking for, and are searching for it at rapid speed, in the palm of their hand. They’re on the go and want real-time, personalized information.
As marketing professionals, it is our job to give consumers what they want. By tailoring pay-per-click campaigns to interact in a more conversational, personalized nature, we have the potential to increase sales by 14%, as reported by Econsultancy and Adobe’s Quarterly Digital Intelligence Briefing in 2015.
How do you create a more personalized pay-per-click ad campaign? Well, it goes way beyond keywords these days. Marketers can now target a specific audience and create unique ads in varying formats to reach consumers at their fingertips, whether they are at their desk browsing custom furniture, looking for pizza delivery restaurants on their tablet, or using their mobile phone to hail a cab. Having a mobile-responsive website is absolutely imperative in today’s marketing world. Websites that offer online booking, ordering and customization will most certainly take the lead in online sales.
Online marketing, especially pay-per-click advertising, is a venue in which we can deliver the right message, to the right audience, at the right time, and it is so important that we are meeting the expectations of our consumers.
Do you need help developing a more personalized experience for your target audience? JumpFly specializes in pay-per-click marketing, and is always standing by to take your marketing campaigns to the next level!