If you are one of the estimated 61.5 million people in the US who own a smartphone, you probably do at least a small percentage of your online searches from your device. With Verizon announcing both their partnership with iPhone and the release of brand new Verizon 4G smartphones, the number of people who search from their mobile devices is going to keep rising. Google says that their mobile searches have grown by more than five times over the last 2 years! This increase in mobile searches is going to encourage smart advertisers to allocate a portion of their online advertising budget to people searching from mobile devices.
But how will advertisers and professional PPC management companies like JumpFly know what keywords mobile searchers are looking for? As usual, Google is two steps ahead with their new Keyword Tool. In September, Google announced that it was officially launching the latest version of their Keyword Tool within AdWords. Since then, there have been several notable improvements to the tool including the addition of new ways to filter and refine the keyword list, starring keywords and the ‘view as text’ button.
The latest improvement to the Google AdWords Keyword Tool is the ability to create keyword lists targeted to mobile users. Underneath the box where you type in the keywords you wish to research, there is a ‘+’ button next to ‘Advanced options.’ Click on this ‘+’ and you will see a dropdown menu to show ideas for all mobile devices, mobile WAP devices and mobile devices with full internet browsers (like iPhone and Andriod phones). This enhancement to the already great Keyword Tool will allow AdWords advertisers to create better, more highly targeted campaigns for mobile users.
As an avid smartphone user, I can honestly say that I browse the internet more from my phone that I do from any desktop or laptop computer. I am excited to see what new, more highly targeted advertisements are shown to me in the next few months. It should be interesting to see how this new feature can help mobile search evolve. Stay tuned!