Google continues to ramp up their Mobile Advertising initiatives with improved Mobile Ads Reporting. The improved AdWords Mobile Ads Reporting enables advertisers to better determine how their ads are performing in the mobile marketplace. If advertisers see that they are generating a decent amount of mobile device generated traffic, it then makes sense to take the time to cater to these potential customers with new targeted Google AdWords Campaigns, Ad Groups & Ads that cater to these mobile users. Also keep in mind that mobile phones do not currently support flash, and landing pages catering to mobile users should be as simple as possible. For more information, contact a qualified PPC Management Company for a complimentary consultation.
This functionality certainly has value, but may still be a bit ahead of its time as currently only a small percentage of overall ads are displayed on mobile devices compared to the PC. However, this trend is changing, and fast. The graph provided in this article is provided by Google and indicates US Mobile Search growth over the past 1 1/2 years. The growth is fairly staggering and likely just getting started.
It may be this growth pattern that encouraged Google to officially launch their own Google Nexus One Phone. Google is aware that the future of their PC generated pay-per-click (PPC) advertising revenue may be jeopardized by the rapidly emerging mobile market and therefore appear to be staking a claim to the mobile industry, and in a major way.
Google already developed what is emerging as the dominant mobile operating system with Android, and recently acquired AdMob, the largest provider of mobile ads. Mobile is the future, no doubt, and Google is doing everything it can to position itself to be the dominant mobile player in every area possible. While Google AdWords still represents 95% of Google’s revenues, that figure is certain to change as mobile ads, devices and software begin to generate more serious revenue streams.