May 19, 2011 – JumpFly recently visited Google’s Chicago office to meet with their AdWords Representatives and attend a dinner for an exclusive preview of DoubleClick’s Search version 3.
Prior to the presentation, JumpFly met with their Google Agency Lead, Stevie DeGroff, and the Head of SEM Development, Dave Tan, to review a deep analysis of JumpFly’s growth and further explore additional opportunities to partner with Google. Google pointed out recent JumpFly successes, including substantial growth in dollars managed by JumpFly. In the first quarter of 2011, dollars managed by JumpFly increased 41% over the same quarter in 2010, largely due to new client acquisition. Additionally, there has been a clear trend for JumpFly clients to spend more on the Google Display Network, which has proven increasingly valuable over the past several years. Google also pointed out significant opportunities in mobile markets, account growth acceleration and training expansion.
This valuable meeting was followed by a detailed overview about Dart Search V3, the latest technology from DoubleClick. Dart Search V3 provides the ability to manage multiple platforms with a single interface. This powerful upgraded tool will help JumpFly more efficiently manage campaigns and reporting. As a result of this meeting, JumpFly is now testing this advanced technology with a handful of JumpFly clients.
After attending the event, JumpFly President Mike Tatge stated, “Google continues to provide powerful new tools that help JumpFly clients achieve the best possible PPC results. DoubleClick’s innovative new tool will likely prove to help further improve our ability to better manage and impact client results.”
Google’s DoubleClick™ products provide ad management and ad serving solutions to companies that buy, create or sell online advertising. The world’s top marketers, publishers, ad networks and agencies use DoubleClick products as the foundation for their online advertising businesses. With deep expertise in ad serving, media planning, search management, rich media, video and mobile, our DoubleClick products help customers execute their digital media strategy more effectively.
JumpFly professionally develops, implements and manages Google AdWords and Microsoft adCenter pay-per-click advertising accounts, enabling clients to maximize Internet advertising results while saving time and money. Proper setup and management of these powerful programs will likely make the difference between an advertiser’s success or failure. JumpFly’s full-service solution enables clients to focus on their core business while attaining the best possible results from their search engine marketing campaigns. JumpFly is a Google AdWords Certified Partner and Microsoft adExcellence Member. JumpFly assists more than 300 clients, offers a money-back-guarantee and has an A+ rating from the BBB.