Google Trends and Google Insights for Keyword and Website Research
There is definitely no shortage of cool tools designed to make Internet Marketing easier, and our friends at Google AdWords certainly have their own fair share of these tools available for your use. Two of these tools that I find myself using more and more are Google Trends and Google Insights for Search.
Google Trends has the ability to show you historical search data for keywords, as well as the popularity for these terms across geographic regions, cities, and languages. It’s quick, it’s easy, and it provides a nice way to see seasonality and other trending factors for your search terms.
Google Trends for Websites, announced last week, not only provides traffic data for popular websites, it also compares and ranks site visitation across different regions, and related websites and searches. I have found this tool useful for evaluating potential websites for placement targeting, as well as finding other optional websites and search terms related to the websites users. Unfortunately, less popular websites with low traffic volume and those that have chosen to not be indexed by Google through the use of the robots.txt exclusion file, simply do not provide enough data to make this tool very useful and will result in the message: “Your websites – do not have data to display”.
Google Insights for Search provides a little more flexibility and functionality than Trends, along with some interesting additional features. For example, Google Insights for Search not only provides volume patterns over time, it also provides top related and rising searches. You can compare this data by different locations, time ranges, and search terms. You can even see a map of your selected regions with hot spots showing search activity in those areas. I prefer to use this tool over Google Trends for search, since it provides much more detailed information.
For example, I have a client who does “basement waterproofing.” By doing a quick search in trends, I was able to see that historically during the 4th quarter search volume for this phrase drops dramatically. Since I can see the trend going back as far as 4 years, it is safe to say that he will experience the same drop in traffic during this time period.
On the same note, I was able to determine that this particular search phrase generates a substantial increase in search volume during the 2nd quarter of each year. With this in mind, we can anticipate this spike in traffic and consider its effect when developing pay-per-click (PPC) advertising strategies.
Since my client’s Google AdWords campaign is regionally targeted, I used Google Insights to compared the trending on “basement Waterproofing” in his location to the rest of the United States. Also, by selecting his region in the drop down, I was then able to see hot spots indicating higher search volumes on the local map.
Google Trends and Google Insights for Search are just two of the many tools that JumpFly PPC Account Managers use to help optimize ROI. A well thought out keyword strategy is just one of the many skills a qualified PPC account manager brings to the table. Contact a professional PPC Management Company today about how these tools can be used to benefit your next campaign.