Google’s recent roll out of real-time search results has the search-engine-optimization (SEO) world in a tailspin. Google real-time search functionality pulls information from social networking sites like Twitter, Facebook and MySpace and displays them in the Google search results. Having this type of real-time information available has the potential for HUGE positive (and negative) implications for brand building.
Picture this: You are not running a pay-per-click (PPC) advertising campaign, but relying only on SEO to bring business to your site. A potential customer searches your business name on Google because they are interested in buying your product. In the search results, they see a live feed containing information from a disgruntled customer who was unhappy with your product and/or customer service. This dissuades your potential customer and they decide to buy the product you are selling somewhere else. FAIL. Google real-time search certainly didn’t do this advertiser any favors.
Don’t fear – there are benefits to having a pay-per-click campaign in place during this time of SEO doubt. First of all, your PPC ads will frequently show up higher than the Google real-time search feed so potential customers will see them before they have an opportunity to view the live feed. Second, the sponsored search results are typically viewed as trustworthy. This means that your message as a PPC advertiser will be stronger and likely displayed higher on the page than a random post from an anonymous Twitter user. Furthermore, the Google real-time search information will be constantly changing, while your PPC exposure can be controlled. Contact a qualified PPC Management Company for a free consultation.
In light of this new uncertainty in the SEO industry, marketers will likely race to get the top natural positions in order to appear above the real-time search feed. During this fierce competition for the top natural position using SEO; it appears that NOW might be the perfect opportunity to invest more of your marketing budget in your PPC advertising efforts in order to gain control of your online presence.