December 5, 2015 – Google published a new PPC case study recognizing JumpFly for its success in helping Window Design Group increase AdWords conversions by 70% while lowering their cost per lead. “I continue to be impressed and amazed by the improved results that we are able to help provide our clients,” said Brad Garlin, JumpFly Founding Partner. “We are grateful to Google for recognizing the valuable contributions and successful results provided by our talented team.”
Window Design Group began its online marketing efforts by working with one pay-per-click (PPC) management company after another, but “our mobile campaigns generated very little performance, and we canceled them,” Margott says. “We had too high of a CPL to continue.”
Then, Window Design Group began to work with Google partner JumpFly. “After reviewing the account, I realized that most of the leads came from phone calls,” says JumpFly PPC Account Specialist Faina Shapiro. “They were using third-party call tracking, but the data was never imported into Google AdWords. Added Margott: “We simply told them our available budgets, they told us what they could do within that budget, and from there they handled everything. JumpFly built and optimized the campaigns, watched the performance, and relayed any important information back to us in a very transparent manner.”
Uploading the call data into Google AdWords has been another huge part in Window Design’s online marketing success. “When JumpFly took over our account, they restructured it and improved our ads,” Margott says. “They encouraged more A/B testing, which has led us to a lower CPC (cost per click) and CPL than we’ve ever achieved.” Some results that standout include: 4.4% increase in click-conversion rate, 60 to 70% increase in the number of conversions, an 18% decrease in CPC and an overall decrease in CPL.
Margott is now sold on Google AdWords in general and JumpFly in particular. “The volume of leads we receive surprised us,” he says. “We didn’t think we’d be able to grow our budget to the level it is today. And we’ve achieved our goal of providing our sales team with a full schedule at a CPL we are happy with. JumpFly helped us achieve our goals of expanding our sales team and growing leads while lowering our overall company CPL.”
The full case study is available Here
JumpFly professionally develops, implements and manages Google AdWords, Bing Ads, Yahoo Gemini and Facebook pay-per-click advertising accounts, enabling clients to maximize Internet advertising results while saving time and money. Proper setup and management of these powerful programs will likely make the difference between an advertiser’s success or failure. JumpFly’s full-service solution enables clients to focus on their core business while achieving the best possible results from their search engine marketing campaigns. JumpFly is a Google AdWords Certified Partner and Bing Ads Accredited Professional. JumpFly assists more than 400 clients, offers a money-back-guarantee, ranks as the #1 PPC Management Company by TopSEOs and Clutch, and has an A+ rating from the BBB.