According to a recent Official Google Blog post, your Google Places account for your local business will soon be obsolete. If your business has yet to embrace the awesomeness that is Google+, now would be a great time to start learning how Google+ can help you interact with both current and potential new customers. All good things come to those who wait and this exciting Google improvement is no different. Google+ Local will be rolling out and replacing Google Places accounts in the next few months. What does this mean for your local business?
If you are a local business that has a Google Places for Business page – great news: Your Places page will be automatically transitioning into a Google+ Local page with little to no effort on your part. According to Google, you will still be able to log in to and manage your local business information through Google Places for Business. From there you will be able to verify and update basic listing data and respond to reviews.
If you have already created a Google+ Page for your business – great job: You are ahead of the curve and should be receiving information from Google on how to link your Google+ Page to your local listing. Once the transition is complete, your Google+ Local page will be a fully functional social media machine capable of all sorts of complex customer interaction and fun stuff like status updates, hangouts, circles and more.
Either way, the announcement of Google+ Local is super exciting for local businesses. Why not take advantage of all the cool social features being offered by Google+ Local? Don’t forget to thank the Google for another free and extremely robust way to keep your business in front of customers.