What are Google Local Business Ads?
Google Local Business Ads – or Maps Ads – are similar to search ads but they appear on the Google Maps platform. This platform has been growing in traffic since its inception and is now available on many other devices beyond the desktop/laptop including the popular iPhone.
The significance of local business ads is that they satisfy the intent of the search when it comes to local business. Most local businesses thrive on location – in other words – if someone is looking for a new dentist and you can show the visitor that you are minutes from their home or work, they are more likely to click through or give you a call than if they discover you are an hour or more away. Therefore, showing your ad in the context of your location on a map gives the visitor that much more incentive to contact you.
Should I be running Local Business Ads?
Perform a search on one of your top keyword phrases from the regular Google Search screen – for example, “find a dentist”. You will notice that one of the first natural listings, if not the first, is a large group of local business listings next to a map. There is a large link at the top that says “Local Business Results for <search term> near <your location> and another smaller link at the bottom that says “More results near <your location>”. When the visitor clicks on either of these links, Google Maps is displayed along with the first several local business ads.
Because of the location within the natural search results, these links are much more likely to be clicked than any of the sponsored search results. Creating local business ads to be shown on Google maps can greatly increase your exposure. Contact a professional PPC Management Agency with any additional questions.
More in my next post on How to run Local Business Ads.