When Google acquired DoubleClick back in March, they also inherited search engine marketing agency Performics. At the time, some observers feared this was a potential conflict of interest. In April, Google announced that they agreed, and intended to sell it, stating, “it’s clear to us that we do not want to be in the search engine marketing business. Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users.” They remained true to their word and officially unloaded Performics last week to a French advertising agency, Publicis Groupe, who agreed to buy the company for an undisclosed amount.
Google also unveiled a potentially valuable new tool for advertisers called Google Insights. This update to Google Trends enables advertisers to compare search volume trends across multiple search terms, categories, geographic regions, or specific time ranges. It also features related search terms and “Rising Searches,” which features similar terms that have been experiencing a significant traffic increase.
A search for “ppc advertising” yields a few interesting results. First, I can see that the majority of traffic for this particular term is from outside of the U.S. Interesting data if I am running or intend to run a global campaign. The related terms and the rising terms were not of great value in this instance, but certainly could be depending on the term searched for.
Another point of interest to me was the provided news headlines. While searching “ppc advertising” at Google Insights, I was delighted to find the top News Headline was from JumpFly. This was made possible via press distribution at PRWeb, another great resource for increasing business exposure and improving search engine rankings. Have a great week and enjoy the Olympics.