At JumpFly, we learned that many PPC advertisers regularly search for their own company’s terms to check the position of their ad relative to their competitors. As a result, a common question we receive is from advertisers who cannot see their own ads when searching for themselves at Google. There are multiple possible reasons for this, but I reviewed the three most common causes below.
1) Are you using The Google Ad Preview Tool?
Have you looked for yourself over and over and noticed that your ad seems to be dropping, or even disappeared? Don’t worry – you are not alone, and you are not crazy. That is exactly what can happen at Google. When searching for yourself, you likely seldom or never click your own ad. Over time, this can cause a very low click-through-rate for your ads that appear for searches performed within your IP range. Google may then lower your ad’s position or even stop displaying your ad at the office or offices using this IP range. This will likely cause alarm and concern if not understood. This is partly why Google created the Ad Preview Tool. This is a powerful and valuable tool that enables advertisers to see what Google users are actually seeing, even in specific locations. It is great. Use it. See an example of it used in the video above.
2) Check to see if you are reaching your maximum budget limit
Reaching your budget limit will result in Google displaying your ad intermittently. Consider increasing your budget, or reducing bids in order to assure that your ads are always appearing.
3) Review the Keyword Analysis Page
To launch the Keyword Analysis page, scroll over or click the magnifying glass icon beside any keyword in your account. This tool provides useful messages to help determine why an ad may not be showing. Some messages include, “Poor Quality Score, Not enough impressions, Not high enough bid for first page and so on. You can then click one of the ‘Details and recommendations’ links for more details. It is important to note that the status indicated by Google may be shown as “Active” even though the term is actually not running.
These are three critical tools & strategies that every Google advertiser should know and understand before searching for their own ads at Google. Click here to view additional reasons provided by Google that explain why your ad may not be getting displayed when you search for it. Have a great day, and enjoy finding your AdWords ads the next time you search Google.