Google turned ten years old on Monday.

Happy Birthday Google. Ten years after 2 Stanford Graduate students launched Google from a friend’s garage, Google now employs 20,000 people worldwide, operates out of the 1.5 million square foot “Googleplex,” overseas hundreds of thousands of computers

in massive data centers, receives over 1 million applications for employment per year and enjoys a market value of $150 billion. Wow, how are they going to top that over the next 10 years? Well, they certainly intend to try, as they are continually expanding into new markets, but they are greeted by increasing opposition as various groups grow concerned over Google’s growing power.

Earlier this week, the Association of National Advertisers (ANA) voiced their opposition to the pending Google-Yahoo! partnership.

The ANA expressed concern over the proposed agreement and the PPC search-marketing share it would provide Google. This powerful organization represents over 400 companies and 9,000 brands, including Coca-Cola, Exxon Mobil and General Motors. This mounting pressure against Google’s expansion comes in addition to an existing probe by the Department of Justice, initiated to determine if Google’s success and near PPC advertising monopoly, are actually harming advertisers. Privacy groups have also expressed concern over Google’s collection of information for more than 650 million people who use their services. Despite increasing concern over Google’s enormous and growing online empire, the team at Google is not going to let that slow them down.

This week, Google partnered with NBC Universal to expand their television advertising exposure.

Offering television exposure to AdWords customers is really neat, but represents yet another example of Google’s increasing expansion into other marketplaces. Just last week, Google launched their new Chrome Web Browser. Add that to their search, GMail, YouTube, Maps, Online Apps, etc… This list goes on and on.

Additionally, Google is also looking to pursue cell phones and other mobile devices, make digital copies of all the world’s books, establish electronic file cabinets for people’s health records and likely much, much more.

So, what’s next? Maybe taking over the world?

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