Google is making a major splash in the wireless world. Its Android open source mobile operating system is gaining traction and the new Motorola DROID phone even bears a portion of its name, and features the newest
Android 2.0 operating system (OS). Cap this off with the pending acquisition of mobile application provider AdMob, and Google’s intentions become quite clear. With rapid expansion in so many directions, Google is quietly becoming the major player in the wireless arena.
The most recent data available indicates that Android already commands approximately 8% of the worldwide Operating Systems market share, but this is a number that is rapidly rising. Many new phones are slated to be released with Google’s Android Oprating System, which has been receiving very positive reviews. The new Android 2.0 even provides its users a fully audible real time turn-by-turn navigational system called AndNav2, which can be seen on the new DROID which was launched by Verizon. I-Phones still dominate this market, but Apple has their work cut out for them to stay on top. The Apple/ Google battle is intensifying, which is likely what led to Google CEO Eric Schmidt’s resignation from Apple’s Board of Directors back in August, when he cited a conflict of interest. Ya think?
The new DROID has arrived to what appears a rather sleep reception. Google’s operating system however is getting favorable reviews. The Droid is clearly powerful, but many are complaining of its excessive weight and short battery life – not too many complaints about the OS – over time Android will continue to further improve and likely gain traction as one of, if not the premiere mobile OS.
Google announced it will acquire mobile advertising network AdMob for $750 million and Google CEO Eric Schmidt said,”One of the key success points for the iPhone was this enormous development of apps, and particularly free apps, which are advertising supported. Now that we have our Android platform coming out, and really with some serious partners behind it, it will also be important to have that be true for Android as well as the others.” According to IDC analyst Karsten Weide, the combination of Google and AdMob will create a mobile advertising giant dominating between 30 and 40 percent of the wireless ad market.
According to Google, this acquisition will enable advertisers to better target their ads to mobile users, by marrying AdMob’s mobile publisher network with Google’s large network of advertisers. By combining the ad targeting technologies of AdMob and Google, this acquisition is likely to yield better ad performance on mobile applications and websites.
Google is clearly working on becoming the major player in the rapidly growing wireless world. As the battle plays out for world domination, keep your eyes on Google. To learn more about mobile advertising opportunities, contact a qualified PPC Management Company.