Do I need to Create a Local Business Ad to advertise on Google Maps?
Google has begun, more than ever, pulling regular search ads into the Google maps display – especially if there are limited competitors running local business ads. They have also started to default the maps display to the small map with many more local listings and sponsored listings displayed on the screen. This has created a need for more ads to run in this space – typically there are only three that run when a full map is displayed.
Despite that, a Local business Ad is much more powerful because of the actions the user can take to interact with your ad and find your business.
When you run a Local Business Ad:
- An icon that you design is displayed on the map. If done correctly, this can cause your location to stand out from the crowd.
- Your address is displayed in the ad.
- Your ad has a link that says “Show on Map”. As I discussed in my last post about Google Local Business Ads, if your audience is particularly sensitive to location, seeing your location on the map can be a great selling point.
- Once they have select the option to show your information listing on the map, the user can get directions, show the street view, save to their saved map locations or send the listing to an email address or even a GPS system!
- Also on the information listing, you can display your phone number and an image.
How do I run Local Business Ads?
First, you must have a Google Local Business Listing – this is something you should have regardless of whether you run ads. It is free and when you have a local business listing, properly optimized, your listing can show up on the first page of Google maps for your targeted key phrases.
Second, once you have created a local business listing, you can add a local business ad to any ad group from within the Adwords Editor interface. Simply select the Ads tab, the Local Business Ads tab and Add Local Business Ad. You can add the business location, the ad copy, an image to be displayed on the Information listing and a small little icon to be used as a Map Marker on the map.
For more information on creating and managing local business ads, contact the PPC Management Professionals at JumpFly.