Are you using conversion tracking in your PPC advertising campaigns? Here are a few simple questions to determine whether you should be or not. Do you have an e-commerce site? Are you selling products directly online? Do you have a “Contact Us” page? Do you have an inquiry form? Do you offer a demo or a download? If you answered “yes” to any of those questions, then you should immediately implement conversion tracking in your PPC advertising.
Conversion tracking allows PPC advertisers to monitor the success of their PPC campaigns down to the individual keyword level. Google, Yahoo and MSN all provide the needed conversion tracking codes free of charge. They are very small snippets of code that can be implemented on your website in literally a matter of minutes. You only need to copy the codes as provided by the search engines, then paste them into the html of the website page where you can track an action that took place. For example, if you sell items directly online, you can place the conversion tracking code on your “thanks for your order” confirmation page. This will allow you track actual sales that were directly generated by your pay per click campaigns. You can also track leads by placing the conversion tracking codes on a “thanks for contacting us” page that a potential customer reaches after filling out an inquiry form.
At JumpFly, we are huge advocates of using conversion tracking. It’s powerful. It’s effective. And it’s available as a free component of your PPC advertising campaigns from the big three search engines. Implement it. Use it. Love it.