It’s astounding what some simple changes in the title line of your products in your Google Merchant Center feed can do for your Google Shopping campaigns in Google AdWords. Google gives serious weight to the first five to ten words in the title line for products when their system decides which keyword search phrases will trigger your Google Shopping Ads to show in Google’s search results. By taking the most important core keywords that directly relate to what the product is that you are selling and moving those keywords towards the front end of the title, you can often make dramatic improvements in the performance of your Google Shopping campaigns. After all, the first objective is just to get your Google Shopping Ads to show up in the search results. You need the Shopping Ads to show before a potential customer can click on them.
Sorry if I might be belaboring the obvious here, but sometimes you have to go back to the absolute core fundamentals and start with the most basic steps. Without a solid foundation, you will have nothing to build on. It’s worth the time and effort to do a review of those title lines. We have seen improvements happen in real-life scenarios when optimizing title lines in this manner. By re-writing one title line on one product, we have seen that one product go from getting about one or two sales a day in Google Shopping to getting 15 to 20 sales a day on the same product. And it was all due to simply optimizing and re-writing the title of the product, and putting important keywords front-loaded at the beginning of the title.
JumpFly can work with you to discuss what improvements you can make to your product titles. JumpFly also offers Product Feed Management to their clients as another service, taking the raw feed data and optimizing it for Google Merchant Center, as well as Bing and other Comparison Shopping Engines.