PPC Ad Types


Paid Search Ads

Paid Search is the cornerstone of PPC advertising. Search allows your potential customers to find what they want, when they want it. Through Paid Search, you have the opportunity to show your ads on top of and along side search results at all the major search engines. With proper keywords, ads and targeting you can connect your business with the world.

 

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Is Paid Search Right for Your Business?

Paid search is a powerful and complex advertising option, and a must for many businesses. For some, it’s all that is needed, and for others it’s only a part of their overall PPC strategy. Done right it can bring sales to a level never thought possible. To find out if paid search is right for you, we recommend reaching out to our team to talk about the specifics of your business.

How Can JumpFly Help with Paid Search?

Paid Search is where PPC all started, and PPC is all we do. We have the best team in the industry and look forward to working with you. If you are a current PPC veteran, or you are considering Paid Search for the first time, please reach out and talk with our team. Proper management is the difference between success and failure.

What Do Paid Search Ads Look Like?

Paid Search ads are text ads found on top, on the side, and below organic or natural search results.xpaidexample.png.pagespeed.ic.z72zGpyXyb


Display Advertising

Display Advertising lets you place ads across a vast variety of the Internet to connect with potential customers. Display covers it all, sites both large and small. Display accepts all types of ads – text, image, interactive and video ads. Once you create your ads you can choose from many options to best place those ads on websites that are relevant to your business goals.

Is Display Advertising Right for Your Business?

Display advertising can be a very powerful part of a successful PPC strategy. Some businesses will strive more than others with Display, but using best practices will help target success from the start while avoiding fishing in an empty sea. If we determine your business is right for Display Advertising, it can be a vast opportunity to grow your PPC exposure.

How Can JumpFly Help with Display Advertising?

Display Advertising is advanced and risky. Much can be made or broken by your strategy and management. Display needs a solid plan and structure, as well as constant monitoring and adjusting for success. We will bring the necessary experience needed to build a proper Display campaign to meet your goals.

Where Can Display Ads Be Found?

Display ads are found all over the Internet. Sites both large and small tap into Display advertising to earn money from the networks at Google and Bing. Below is a sample of some of the more well known sites that your ads may be found.

What Do Display Ads Look Like?

Display ads come in all shapes and sizes…images, text, video, media rich images and more. Below are a few examples of some basic image ads you may find while surfing the Internet.



Remarketing

Remarketing is a powerful feature that lets you capture people who have previously visited your site as an advertising audience. You can then show your audiences ads for your business as they surf across the web. If you ever felt “stalked” while you surf the web by ads from businesses you visit online – this is Remarketing. We find that connecting with your previous visitors over and over again proves to be an exceptional advertising tool.

Is Remarketing Right for My Business?

Remarketing is part of the right strategy for almost any business. Not only are you able to target visitors acquired through your PPC advertising efforts, but Remarketing also allows you to capture and show ads to those that have visited your website from everywhere else as well. For example, if you direct people to your website from a trade show, television ad or your showroom, you can now reach those visitors with your ads as they surf the internet. Radically improve ROI by presenting your visitors with highly relevant ads across the Web ensuring your brand is top of mind when they’re ready to buy.

How Can JumpFly Help Me with Remarketing?

Both Google and Bing offer tools for Remarketing, and they can be quite complicated. Setting up the proper audiences and ads required to achieve the best ROI requires a well thought through strategy for each of our clients. As a portion of your overall PPC strategy, we will implement and maintain a perfect Remarketing plan for your business.

 

How Remarketing Works:


Shopping / Product Ads

Product Listing Ads are search ads that include richer product information, such as product image, price, and merchant name, without requiring additional keywords or ad text. Whenever a user enters a search query relevant to an item in your product feed, your item and store can be seen in the results at Google and Bing, as well as their shopping portals.

Are Product Listing Ads Right for Your Business?

If you are using a Google Merchant Feed or Bing Shopping to promote your products, Product Listing Ads are for you. Any e-commerce based business should highly consider exposure through Product Listing Ads as our clients often see a high rate of return.

How Can JumpFly Help with Product Listing Ads?

Product Listing ads are new and changing constantly. Google, Yahoo! and Bing are all offering different ways for you to list your product feed into their search and shopping results. We make sure you are taking advantage of all the best ways to setup and maintain each platform to meet your goals. We are fully trained and ready to help you take full advantage of your Product Listing Ad opportunity.

What Do Product Listing Ads Look Like?

Product Listing Ads are found in the search results when people search for products at Google, Yahoo! and Bing. Below is an example:


Local and Geographical Targeting

Local and geographical targeting are essential tools for many businesses to use PPC advertising properly. Location targeting allows your ads to appear in the geographic locations that you choose: countries, states, cities, metro area, zip codes, or a radius around a location are all examples of location targeting.

Is Location Targeting Right for Your Business?

Location targeting helps you focus your advertising on the areas where you’ll find the right customers, and restrict it in areas where you don’t, which helps increase your return on investment as a result. “Location, location, location!” – Regardless of how great your ad is, it probably won’t perform as well if it doesn’t appear in the right places. Reach your customers where they are and where your business can serve them by using Location targeting.

How Can JumpFly Help with Location Targeting?

When using location targeting, it is essential to get right. The geographical targeting options and tools can be tricky if you are unfamiliar. We make sure to understand your business and your goals to ensure we use these tools to their full potential by only targeting those you are trying to reach. When working with us, your geographic settings will be fully discussed and implemented as needed to achieve the best results each and every month. Location targeting also offers unique ways to better target your potential clients. For example, it will allow you to bid more to gain higher exposure for clients from a high margin location vs. others that may not be as desirable. Used properly Location Targeting is a highly effective tool offered by Google and Bing.


Mobile Advertising

Connect with your customers on the move with mobile advertising. Mobile ads can be found in search results, content websites and in apps. Use them to put your business in front of people as they use their phones and tablets throughout the day.

Are Mobile Ads Right for Your Business?

Using mobile ads can be an effective strategy for the right business. More than ever people are using their smartphones and tablets to find what they need, and thinking through a mobile strategy can not be ignored. Since each business is different, mobile ad strategies are going to be unique from client to client to ensure maximum ROI from mobile ads.

How Can JumpFly Help with Mobile Ads?

Mobile advertising is very complex. With search, content and in-app ads, there is a lot to consider with choosing to use mobile ads. We will look at your business and specific goals and resources to come up with a sound mobile plan of attack. With so many options, our team will ensure we are getting the most out of your mobile advertising investment. Talk with us to make sure mobile targeting is doing all it can for you.