How Sponsored Search Engine Placement Works



Why do accounts require ongoing management?
What does JumpFly do to manage accounts?
Will I have access to an account manager?
Can I make changes once the campaign is activated?
Do I have to sign up for a certain time period?
How often will my terms be monitored?
What type of reporting does JumpFly provide?
How often are reports provided?
Can I control/ change my budget?
What happens if I stop using your service?
Can I turn my account off for a specified time period?



Why do accounts require ongoing management?
Sponsored search advertising's auction style marketplace is constantly changing. As advertisers compete for placement and adjust their bids, the cost required to maintain desired placement will vary. Proper account management ensures that advertiser's listings remain in the most cost efficient positions. Failing to actively manage an account can result in reduced exposure due to competitors increased bids or possibly paying far too much for leads. It is critical to properly manage accounts and monitor results to maximize the effectiveness of search engine marketing.

   Back to FAQ page

What does JumpFly do to manage accounts?
Account managers will continually monitor your account, terms and budget in order to help you achieve your desired goals and objectives. Our sophisticated monitoring software will review your terms and placement up to 24 times per day to maximize your budget and ensure desired placement. Comprehensive reports will provide valuable statistical information, enabling you to make informed marketing decisions.

   Back to FAQ page

Will I have access to an account manager?
JumpFly takes customer service very seriously. A friendly, experienced representative will readily be available via phone or e-mail to answer any questions that may arise.

   Back to FAQ page

Can I make changes once the campaign is activated?
Changes can easily be made to your campaign even after it is activated. Terms, budgets, titles and bids will all be monitored and can be changed at your request. We may also make suggestions that we think will potentially increase your results.

   Back to FAQ page

Do I have to sign up for a certain time period?
JumpFly has no minimum service requirements. Clients can cancel their service at anytime. We earn your business from month to month.

   Back to FAQ page

How often will my terms be monitored?
Our sophisticated monitoring software will review your terms and placement up to 24 times per day to maximize your budget and ensure desired placement. Account managers will also periodically review your account to ensure that the selected terms continue to be the most appropriate and cost effective terms available.

   Back to FAQ page

What type of reporting does JumpFly provide?
JumpFly's reports provide valuable statistical information, enabling you to make informed marketing decisions. Our easy to read reports will help you understand your detailed results and monitor your progress. Reports include all terms bid on, the amount of traffic received for each term, the average position each term attained and the average cost per click associated with each term. (View a Sample Report)

   Back to FAQ page

How often are reports provided?
You will receive weekly reports the first month, and monthly thereafter. Additional reports are available upon request.

   Back to FAQ page

Can I control and change my budget?
Clients have complete flexibility with their budgets and can make changes as desired. Our role is to monitor your budget to avoid account depletion and also avoid spending advertising dollars too quickly.

   Back to FAQ page

What happens if I stop using your service?
Clients can stop using our service at any time. Once service is terminated, no further fees will be accrued and any money held in escrow for clicks will be returned.

   Back to FAQ page

Can I turn my account off for a specified time period?
We understand that some business are seasonal or may have times where they do not desire additional exposure. For this reason, we enable clients to turn their campaigns on or off based on their individual needs. Clients will not be charged a management fee when their campaign is offline. JumpFly understands clients needs and provides the flexibility necessary to ensure a positive experience.

   Back to FAQ page

JumpFly News View More Testimonials Better Business Bureau

JumpFly Store

Home | Services | Pricing | F.A.Q. | About Us | Contact Us

JumpFly, Inc. - © 1998 - 2008 All Rights Reserved