
How Sponsored Search Engine Placement Works
Why
do accounts require ongoing management?
What does JumpFly do to manage accounts?
Will I have access to an account manager?
Can I make changes once the campaign is activated?
Do I have to sign up for a certain time period?
How often will my terms be monitored?
What type of reporting does JumpFly provide?
How often are reports provided?
Can I control/ change my budget?
What happens if I stop using your service?
Can I turn my account off for a specified time
period?
Why do accounts require
ongoing management?
Sponsored search advertising's auction style marketplace is
constantly changing. As advertisers compete for placement and
adjust their bids, the cost required to maintain desired placement
will vary. Proper account management ensures that advertiser's
listings remain in the most cost efficient positions. Failing
to actively manage an account can result in reduced exposure
due to competitors increased bids or possibly paying far too
much for leads. It is critical to properly manage accounts and
monitor results to maximize the effectiveness of search engine
marketing.
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What
does JumpFly do to manage accounts?
Account managers will continually monitor your account,
terms and budget in order to help you achieve your desired
goals and objectives. Our sophisticated monitoring software
will review your terms and placement up to 24 times per day
to maximize your budget and ensure desired placement. Comprehensive
reports will provide valuable statistical information, enabling
you to make informed marketing decisions.
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Will
I have access to an account manager?
JumpFly takes customer service very seriously. A
friendly, experienced representative will readily be available
via phone or e-mail to answer any questions that may arise.
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Can
I make changes once the campaign is activated?
Changes can easily be made to your campaign even after it
is activated. Terms, budgets, titles and bids will all be
monitored and can be changed at your request. We may also
make suggestions that we think will potentially increase your
results.
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Do
I have to sign up for a certain time period?
JumpFly
has no minimum service requirements. Clients can cancel their
service at anytime. We earn your business from month to month.
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How
often will my terms be monitored?
Our
sophisticated monitoring software will review your terms and
placement up to 24 times per day to maximize your budget and
ensure desired placement. Account managers will also periodically
review your account to ensure that the selected terms continue
to be the most appropriate and cost effective terms available.
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What
type of reporting does JumpFly provide?
JumpFly's reports provide valuable
statistical information, enabling you to make informed marketing
decisions. Our easy to read reports will help you understand
your detailed results and monitor your progress. Reports include
all terms bid on, the amount of traffic received for each
term, the average position each term attained and the average
cost per click associated with each term. (View
a Sample Report)
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How often are reports provided?
You will receive weekly reports
the first month, and monthly thereafter. Additional
reports are available upon request.
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Can I control and change my budget?
Clients have complete flexibility
with their budgets and can make changes as desired. Our role
is to monitor your budget to avoid account depletion and also
avoid spending advertising dollars too quickly.
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What happens if I stop using your service?
Clients can stop using our
service at any time. Once service is terminated, no further
fees will be accrued and any money held in escrow for clicks
will be returned.
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Can I turn my account off for a specified
time period?
We understand that some business
are seasonal or may have times where they do not desire additional
exposure. For this reason, we enable clients to turn their
campaigns on or off based on their individual needs. Clients
will not be charged a management fee when their campaign is
offline. JumpFly understands clients needs and provides the
flexibility necessary to ensure a positive experience.
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