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Current Traffic trends:

The Nielsen//NetRatings MegaView Search reporting service measures the search behavior of approximately 500,000 people worldwide. These web surfers have real-time meters on their computers which monitor the sites they visit. This metered information is compiled to produce NetRatings results. Below are statistics about searching from NetRatings:

Share Of Searches: July 2006

The chart below shows the percentage of online searches done by US home and work web surfers in July 2006 that were performed at a particular search engine. Internal site searches, such as those to find material within a particular web site, are not counted in these totals. The activity at more than 60 search sites makes up the total search volume upon which percentages are based -- 5.6 billion searches in this month.

Note that the figures are search-specific but not necessarily web-search specific. They include local searches, image searches, news searches, shopping searches and other type of vertical search activity. Also note that some companies own more than one search site. This means searches at different sites may be combined into one overall figure for the company's entire network.

Resources:

Yahoo!® Search Marketing

Yahoo!® Search Marketing Tutorials

Yahoo Sponsored Search listing guidelines

Google AdWords

Google AdWords Guidelines

Google AdWords Tutorials

Tools:

Keyword Selector Tool

View Bids Tool

Search Marketing News and Information:

Advertising Age

eMarketer

IMediaConnection

Interactive Advertising Bureau

Marketing Vox

Search Engine Watch