According to Facebook, the Certified Buying Professional Certification recognizes advanced-level competency in: managing, creating and purchasing ads, ad buying types, improving performance and delivery via the ad auction, troubleshooting ad issues, mapping ad formats to advertising objectives, audience targeting, Facebook reporting, mapping KPIs to buying objectives, understanding and testing the Facebook pixel and SDK, and leveraging consumer insights and the product catalog.

The Facebook Certified Planning Professional Certification recognizes advanced-level competency in: managing Pages, selecting and using advertising objectives, targeting audiences for maximum impact, using Audience Insights, optimizing reach and frequency, implementing planning strategy and best practices, understanding and learning from measurement solutions, and expertly tying Facebook products into a successful marketing and communication strategy.