For over 10 years JumpFly has been providing just one service – PPC Ad Management. We’ve built the best group of over 20 PPC professionals available anywhere.
You may have heard of PPC advertising as a subset of Internet marketing, but what is it, actually? PPC stands for pay-per-click, and describes a pricing model in which you, as a business owner, pay only when your ad or link is actually clicked on. The most common form of pay-per-click advertising is paid search advertising, where you pay to have a link to your business displayed above or beside results on sites like Google and Bing (though PPC also encompasses a broader range including product listings and mobile ads).
The placement of ads on these sites is handled through the platforms Google AdWords and Bing Ads, and while the concept of PPC may seem simple, actual PPC ad management isn’t. Here’s an overview of what goes into a successful PPC campaign.
First of all, it’s important to choose the right keywords in order to capture relevant potential customers searching online. Then the process of bidding on keywords begins — keywords with high search volumes are likely to get more expensive, so it’s a balancing act between getting high-quality keywords and not overpaying. Then once the ads are implemented, it’s crucial that ongoing monitoring and analysis track which keywords are performing and which aren’t. Mistakes at any stage of this process are likely to end up in low site traffic, low conversions or both — and ultimately, that means a lower ROI and missed business opportunities.
With all that in mind, your best choice is hiring a highly qualified and experienced PPC ad management company that will implement and monitor campaigns for you. By doing so, you can rest easy knowing that your PPC is in good hands and will be bringing in leads while you focus on closing those leads by putting your energy into the core aspects of your business.